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Cingular Launches Mini-HBO Series for Cell Phones


Posted: 14 Jul 2006
TAGS: cingular

Cingular Wireless said on Wednesday that cable channel HBO has produced a special mobile mini-series based on the popular show "Entourage" that extends the story beyond what is shown on television.

The premise of the made-for-mobile "Entourage" story is Johnny Drama makes a "cellivision" show. Customers can view a series of short vignettes based on this premise as they continue to enjoy the adventures of the friends from Queens on the Hollywood road to fame and fortune.

In another first, Cingular Video subscribers can also enjoy full-length episodes from the first season of "Entourage," plus episodes from "Sex And The City," "Curb your Enthusiasm," and Dane Cook's "Tourgasm." These episodes have been segmented into chapters so Cingular subscribers can relive their favorite moments and share them with their friends.

Cingular Video uses the power of 3G phones as well as Cingular's new high- speed 3G wireless broadband network, which is currently available in 18 major markets encompassing 54 communities. The company expects service to be available in most major markets by the end of the year.

To access Cingular Video, consumers need to purchase a 3G phone and sign up for the MEdia Net Unlimited package, which includes Cingular Video. Premium content, such as HBO, is optional and customers are charged an additional subscription fee for access.

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