As expected, the lukewarm critical reception of HTC’s quirky little RE Camera likely translated into paltry box-office numbers so far. Otherwise, there would be no reason for the pipe-like shooter’s makers to already take a whopping half off RE’s price.
A sudden spurt of generosity could be another possible explanation, we guess, but we’ve stopped believing in miracles and unicorns a long time ago, so we’ll just go with poor sales as the promo’s justification.
Whatever it is that’s cuing the massive discount, it’s probably giving the RE Camera a (small) hope for survival. Clearly, at $200, it was never a smart buy over GoPro action cams. At $100 however, it’s 30 bucks cheaper than the lowest-end GoPro Hero version.
The $100 reduced price will be instated at 9 PM PT on Thursday (aka Thanksgiving Day), and unless stocks run out, the deal should last all day Black Friday, all weekend and even Cyber Monday, through 9 PM PT. Oh, wow, someone’s a little desperate.