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HTC slices RE Camera price to just $100


Posted: 30 Nov 2014
TAGS: htc, re-camera
HTC slices RE Camera price to just $100

As expected, the lukewarm critical reception of HTC’s quirky little RE Camera likely translated into paltry box-office numbers so far. Otherwise, there would be no reason for the pipe-like shooter’s makers to already take a whopping half off RE’s price.

A sudden spurt of generosity could be another possible explanation, we guess, but we’ve stopped believing in miracles and unicorns a long time ago, so we’ll just go with poor sales as the promo’s justification.

Whatever it is that’s cuing the massive discount, it’s probably giving the RE Camera a (small) hope for survival. Clearly, at $200, it was never a smart buy over GoPro action cams. At $100 however, it’s 30 bucks cheaper than the lowest-end GoPro Hero version.

The $100 reduced price will be instated at 9 PM PT on Thursday (aka Thanksgiving Day), and unless stocks run out, the deal should last all day Black Friday, all weekend and even Cyber Monday, through 9 PM PT. Oh, wow, someone’s a little desperate.

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