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Launching a Mobile Product: 4 Simple Steps


Posted: 27 May 2019
TAGS: mobile
Launching a Mobile Product: 4 Simple Steps

If you are looking to launch a mobile product, from a tech device to an application, there are certain elements that you should consider before you take action. These can help to ensure that the creation process goes smoothly and that your launch is a success, especially if you are a smaller tech company without the influence of larger names.

This step-by-step guide will help you to launch your product successfully to both consumers and potential investors.

  1. Get Funding

    Firstly, you should ensure that you can find the appropriate funding for your project. You can do this by relying on your personal finances or by getting a business loan which you will begin to pay back when you launch your product. However, another way to get funding without the financial burden in the future is to win government grants and loans, which can help you to set up your product. There are also many grants and competitions run by booming industry professionals that you can attempt to achieve. You can also attempt to find investors like other business owners and mentors through elements such as networking.

  2. Design The Features

    Next, you should create a plan of the features and look of your product by working with designers or design software to make sure that your vision is achievable. One of the best design software applications for tech companies is Altium's low-priced PCB software. This will help tech companies to design the circuits inside their device and adapt these to their needs, such as creating miniaturized circuit boards for products such as smart watches and flexible-wear. These designers can help you to achieve this by giving you professional layouts off which to base your designs, allowing you to create expert PCBs from a pre-determined starting point.

  3. Create a Prototype

    You should get your manufacturers on board and ensure that you have enough funding to create a prototype of your work. Creating a prototype before you release your product will help you to establish any faults that may affect the product in the future and allow you to iron out any potential issues that it may have. Creating a prototype also gives you a physical object which you can then use to present your work to potential investors and retailers.

  4. Understand Marketing

    However, one of the most important aspects of marketing a mobile product is your marketing ability. This will determine how many customers invest in and know about your product as well as the benefits that it can add to their lives. Good marketing techniques for product launches include opening your product up for pre-orders. This will allow ‘hype' and anticipation to build up around your product, as well as aiding your cash flow in the first weeks after your product is released.

Although launching a mobile product can be stressful, there are many ways in which you can make this easier. This guide will help you to establish the steps that you need to take to succeed, and for your product to become the next big tech revolution.

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