ROK Entertainment Group U.S. now offers 13 free channels of news, music and sports. FreeBe TV, a WAP- the U.K. based wireless video company made service for about two dozen 2.5G and 3G phone models. Channels include classic movies, comedy clips, sports and news that are read by computer-animated monkeys. Two more channels are in the work ROK also has in plan broadening the service for PC users via Internet TV (IPTV).
This service is aimed at users with "all-you-can-eat" data plans.
ROK executive Jonathan Kendrick announced: "This is mass-market 2.5G rather than niche 5G and it's free, which dramatically increases access to mobile TV and massively reduces barriers to adoption. Taking a mass-market product to a mass-market audience via a mass-market mobile technology (2.5G) is the best way for the mobile industry to grow."
ROK is getting a good position in Europe , where carriers are bringing into action wireless video services. The company parted with mobile TV services, where the company has content deals with CNN, the Cartoon Network and National Geographic.