Nokia hopes to launch 6 to 12 new phones customized for North American carriers in 2008, versus three in 2007, as the company aims to improve its No. 4 U.S. market share, the president of its North American business said on Wednesday.
Nokia leads the global cell phone market but has struggled to compete in the United States, where it had an 11 percent market share in the third quarter, according to Strategy Analytics. Motorola Inc, ranked No. 3 globally, was the U.S. leader with a 33 percent share in that period.
To change this, Nokia appointed Mark Louison to his newly created role of president for North America in July and has been working on boosting the number of phones it designs in collaboration with specific U.S. carriers since the fall of 2006...