NBC Universal announced that they continue their collaboration with MobiTV to offer on-demand hit television shows “The Office” and “Heroes” over U.S. mobile phone networks.
According to what the company says they are going to provide a 24-hour viewing time for shows starting at $2, so carriers can set their own rates. There will be contents available from Sci Fi Channel, USA Network, Telemundo and Bravo.
Jean-Briac Perrette, president of NBC Universal Digital Distribution said: “This is an extraordinary partnership with MobiTV and we’re excited to be the first major network to offer our viewers wireless access to their favorite primetime shows on demand. In addition, this groundbreaking deal … will create another platform for NBCU’s partner advertisers to reach their audience.”
NBC is also going to launch five new, ad-supported channels; as well the subscribers will be able to access ad-supported episodes of NBC’s “Friday Night Lights” at no additional charge.
MobiTV is available to subscribers of Cingular , Sprint Nextel Corp. and Alltel Corp. and many others.