Medio Systems Inc. followed others and announce a performance-based ad-serving network for on-deck as well as for off-deck activity.
Amp'd Mobile Inc. the first service provider who is going to use the offering will do their job by tracking user demographics, click-though histories and "behavioral trending analysis" and deliver respective marketing messages. Medio Systems, providing white-label search services for carriers, is planning to disclose other operator deals for the service.
Mike McSherry, senior vice president of emerging technologies for Amp'd stated: "The key to effective pay-per-click mobile advertising will be the speed with which users find relevant results and associated advertising. On the mobile phone, advertising is considered content and we are excited to be the first operator to launch this partnership with Medio."
Having acquired WebRelevance Inc last year Medio service will make its technology work.