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Apple's iAd Mobile Advertising Platform


Posted: 17 May 2010
TAGS: apple, iad, iphone

Apple's new iAd platform for iPhone OS allows developers to make money while keeping their apps free of charge. Devs can now integrate all sorts of ads (including video) directly in the application, along with the ability of in-ad purchasing so that users won't have to exit the app to make a transaction.

Apple will host and serve the ads, giving 60% of ad-generated revenue to the developers.

VIA PhoneScoop
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