Reuters is reporting that Nokia will start to call its phones by names rather than numbers. This follows similar moves by almost every other top phone manufacturer (Motorola, LG, Samsung and others). This comes after Nokia noted that it will work to make its phones thinner.
"What you will see coming from us in the future is not just a numbering system, you are going to start to see names that carry a meaning and are important to consumers," Keith Pardy, head of marketing at Nokia
Analysts have noted that consumers have a hard time recalling model numbers but have no trouble remembering iconic names like RAZR or Chocolate. Nokia did not reveal the timing for its new naming strategy.