Apple is selling the iPhone 5s in China using a reservation system that cuts down on large crowds and phone scalping.
The first model to sell out allegedly was the gold iPhone 5s. Within two hours of the reservations going live, the stock of the gold phone was gone from the Sanlitun, Xidan Joy City, and Wangfujing Apple Stores.
Customers who pre-ordered a phone were required to text a special phone number to receive a book code. This code was needed to be entered into the online reservation system before the customer could select a device, color and capacity.