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HTC to focus on lower-end devices this year


Posted: 11 Feb 2014
HTC to focus on lower-end devices this year

HTC co-founder and chairperson Cher Wang said the vendor’s problem last year was “concentrating on [its] flagship.” Wang went on to add they’ve missed the big opportunity in China to offer a more affordable device costing around or less than $150.

This year, however, we should see many new affordable HTC phones launching all around the world. In the U.S. and Europe, HTC will focus its efforts on the M8 and its Mini/Maxi variants, whereas users in other parts of the world will get any number of low-cost HTC devices in addition to the flagship.

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