Apple will be modifying its return policy concerning new iPhones, dropping the return window from 30 days after purchase of the device to 14 days.
The change is set to go into effect on March 13th, although Apple’s website already reflects the changes.
In reality, Apple’s 30 day return policy was more of a gimmick than anything. Say you purchased an iPhone through a carrier, which offers 14 days to return your device, but Apple says you have 30.
Try to return the device after the 14 day period and you will be slammed with an early termination fee, or ETF plus any other penalties that your carrier would normally charge. If you were just looking to swap the iPhone for a different color, then the whole 30 day thing would work for you.