adult

Harris Interactive has conducted a research and found that consumers are open to receiving advertisements on their cell phones. The research covers current levels of consumer interest in mobile phone advertisements, preferences and the willingness of consumers to be profiled. It emerged that 35 percent of adult cell phone users are willing to accept incentive-based advertisements such as 78 percent said the best incentive would be cold hard cash, free entertainment downloads and discount coupons.

Juniper Research displays figures that European mobile users will help the mobile adult content market to grow from $1.6 billion this year to more than $3.3 billion by 2011. Video will play an increasingly important role in the space, Juniper said, accounting for more than 70 percent of adult mobile revenues by 2011.

Bruce Gibson, a Juniper research director says: "Adult content business models have succeeded in other major delivery media: print, cinema, DVD, PPV TV, etc.

Network operators are beginning to think about how to gain money from a recently grown interest in mobile porn among U.S. mobile users. All over the world adult content is becoming more popular as content providers find a market for everything from titillating mobile games to hardcore videos. PhoneErotica.com is a leading adult WAP site in the U.S. market which has more than 12 million visitors every month.