Now it's confirmed. According to Reuters, Virgin will buy Helio from SK Telecom, most likely this week. The deal is not final - its terms and amount were't announced yet.
Helio is devided between SK Telecom which owns 69% of its shares, and Earthlink holding a 28% stake. Virgin Mobile will buy SK Telecom's share.
What will happen to the Earthlink's half remains unclear.
EarthLink, Inc. today confirmed the announcement by SK Telecom that the South Korean company will invest up to $270 million in Helio, their wireless voice and data services joint venture (http://www.helio.com ).
Helio continues to carve out a unique space in the wireless market. ... Built for consumers who have mobile at the center of their lives, Helio continues to post growth and usage metrics of its core services far above industry averages in most areas.
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