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17 May 2010

Apple's iAd Mobile Advertising Platform

Apple's new iAd platform for iPhone OS allows developers to make money while keeping their apps free of charge. Devs can now integrate all sorts of ads (including video) directly in the application, along with the ability of in-ad purchasing so that users won't have to exit the app to make a transaction. Apple will host and serve the ads, giving 60% of ad-generated revenue to the developers.

[Continue reading Apple's iAd Mobile Advertising Platform]


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