watch

Harris Interactive has conducted a research and found that consumers are open to receiving advertisements on their cell phones. The research covers current levels of consumer interest in mobile phone advertisements, preferences and the willingness of consumers to be profiled. It emerged that 35 percent of adult cell phone users are willing to accept incentive-based advertisements such as 78 percent said the best incentive would be cold hard cash, free entertainment downloads and discount coupons.

Sony Ericsson and Fossil unveiled the MBW - 100 Bluetooth Watch. Sony Ericsson provided Bluetooth 2.0 technology for this devive and Fossil supplied with watch technology and design. The MBW - 100 allows users to control calls and music from the watch, users have the possibility to view text message alerts also. When a call comes in, the name or number appears on the OLED watch face.