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TAG Heuer smart watch coming next year


Posted: 20 Sep 2014
TAG Heuer smart watch coming next year

LVMH-owned TAG Heuer is apparently working on its very first smart watch, which could be unveiled at some point next year.

“We want to launch a smartwatch at TAG Heuer, but it must not copy the Apple Watch,” head of the company’s watch business, Jean-Claude Biver, told Swiss newspaper NZZ am Sonntag.

With the rise of smart watches, Switzerland’s watch industry may face a competition from an unlikely candidates such as Apple, Samsung, LG, Motorola as well as many other players joining Google’s Android Wear eco-system.

It’s worth adding that TAG Heuer isn’t exactly unfamiliar with mobile technologies, having already unveiled a few Meridiist smartphones, which wasn’t made for the masses; rather it was an exclusive device with a TAG Heuer-like premium price tag.

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