Google introduced its Android One program earlier this year, which focuses on building budget-friendly, solid quality smartphones for the developing world.
A rumor suggests Google's next step is to build what it couldn't buy when it lost out on messaging king WhatsApp to Facebook.
The Economic Times, a trusted Indian news outlet, is now claiming the company from Mountain View has started working on a messaging app of its own that will head to emerging markets first, before potentially launching elsewhere.
The Economic Times says the purported service will "likely" launch in 2015, noting that it's still in the early stages of development. One key way it might differ from the existing Hangouts service is that it wouldn't require a Google account to login, and unlike WhatsApp, it would be entirely free to use.