TAG Heuer, the famous luxury watch-making company announced it had officially entered the mobile phone market.
It has signed an international licensing agreement with ModeLabs Group to design, manufacture and sell mobile handsets under its own label. As the company's officials say, their phones will reflect the functionality and design of the Tag Heuer brand. In the following three years they plan to release a full range of entirely “tailor-made” handsets and related accessories.
The company's first phone model will be available in the second half of 2008.