Having redesigned their Web site Cingular Wireless L.L.C. launched its new version after cutting off some of the previous page's many links making it cleaner. Referring to the words of Cingular spokesman Ritch Blasi the site now looks more visually aesthetic which makes it easier for customers to access the products and services, also he mentioned that Cingular wants to increase the traffic to its Web site. This action will offer a lower cost of acquisition.
There are a number of simple graphics instead of tiny text in the new. The main section of the page now has a navigational slider that moves among five topics: Network, Plans, Phones, Services and “Why Cingular.”
The site still has some shortcomings a link for "3G phones" takes shoppers to a page that lists all of Cingular's phones, both 2G and 3G.