On December 13, Mexicans will experience a new way to shop for wireless devices when Nokia opens its first Flagship Store in Mexico in the new Antara shopping complex in Polanco. Featuring the widest selection of Nokia devices available, Nokia Flagship Stores feature an interactive, high-energy retail environment dedicated to educating customers and pairing them with the perfect wireless device. The Mexico location is Nokia's sixth global Flagship Store, following successful launches in New York, Moscow, Chicago, Hong Kong and Helsinki.
The Mexico Nokia Flagship Store invites guests to explore a number of dedicated consumer experiences. Immediately upon entering to the store, shoppers will find a wide range of Nokia products. Each product is prominently displayed on a backdrop of multimedia displays and color-shifting walls, with the myriad of printed point-of-purchase materials so commonly found in most wireless retail stores noticeably absent. Instead, when a customer picks up a device, the multimedia screen behind that product changes from being part of a continuous band of full-motion graphics to interactive information with a listing of the features and benefits of that device.
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