LG Electronics, a leader in mobile communications, and Prada, one of the world's leading brands in the luxury goods announced about their partnership to develop new and iconic mobile phone.
This new phone being the first Prada telephone by LG is going to include high-end technology and avant-garde design. This product is the result of the typical fashion designer and mobile phone manufacturer co-branding exercise. And the result of their collaboration is a unique, sophisticated and elegant phone, with an advanced touch interface which eliminates the conventional keypad.
Mr. Mun-Hwa Park, President & CEO of LG Electronics Mobile Communications Company says that: "Here at LG, we are very excited by this partnership, Prada's legacy for classic and sophisticated design meant they were the perfect partner to develop this shared vision of innovative technology and ultimate style. We are passionate about developing exclusive phones that appeal to consumer's desire to express their personality through their choice of mobile and feel very strongly that Prada shares this belief."
Mr. Patrizio Bertelli, President & CEO of Prada, said: "As we do with ready-to-wear and accessories, we were looking at a break-through. We are working with LG to give this new phone a very strong character and unique style, both in its contents and in its design. We, just like our partners at LG, are known for the attention to detail and uncompromising quality of our products. And we find these characteristics in the new mobile phone."
We are going to meet this highly fashioned device in early 2007, with distribution starting in Europe (firstly in Italy , the United Kingdom , France , and Germany ), followed by countries in Asia such as Hong Kong , Taiwan , and Singapore.