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Sprint to carry audio of every MLB game


Posted: 11 Aug 2006
TAGS: audio, game, sprint
Sprint to carry audio of every MLB game

Baseball fans will soon be able to use their cell phones to take them out to the ballgame. Sprint Nextel today announced an agreement with Major League Baseball to make audio of radio broadcasts available to its subscribers' mobile phones for $5.99 a month.

Under the deal, local flagship station broadcasts will be available for all 30 teams for each game. Gameday Audio will allow customers to launch the multimedia content live via the MLB.com WAP site. Sprint subscribers will have access to the live radio broadcast of every major league baseball game.

Fans can choose either the home or away teams' flagship station coverage or, where available, games broadcast in Spanish. The service is available on sixteen different multimedia handsets in Sprint's line-up. The service will likely launch in mid-August.

Earlier this year, Mobile ESPN signed a deal with the MLB to offer a suite of wireless content and features designed around the upcoming 2006 baseball season. Last year Cingular and MobiTV launched Mobi-MLB.com Gameday Audio for Cingular subscribers.

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